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Flexible Electronics News

Midsummer Launches Improved English Web Page

New design where the user experience is in focus.

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By: Anthony Locicero

Copy editor, New York Post

Swedish solar energy company Midsummer launched a new improved web page in English. 

 

The visitor is met by a completely new design where the user experience is in focus. 

 

The digital update is another step in the company’s journey towards a clearer and more strategic communication with both investors and the market.

 

The website focuses on user-friendliness and presents the company well adapted to the target group, which is primarily investors and B2B. The link between Midsummer.se and the consumer-focused website has also been simplified and is now navigated with increased agility.

 

“Since the turn of the year, we have begun an extensive work to sharpen our business plan and clarify our communication. The English web page is an important part of this work, as it is our digital display window for international visitors”, said Helena Engelbrecht, head of communications, Midsummer. “Our goal is to be informative, inspiring and easy to understand. A personal digital welcome that guides the visitor in our cool but sometimes complex world of technology, design and sustainable energy.”

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